CTR (Click Through Rate):

CTR means the percentage of users who click on your link compared to how many times it was shown.

Example:
If your ad appears 1000 times and gets 50 clicks, your CTR is 5%.

CTR is also called:

  • Click through rate
  • Click rate
  • Click conversion rate
  • Click per rate

CTR calculator Formula:

The standard CTR formula is:

CTR = (Clicks ÷ Impressions) × 100

Example:

Clicks = 200
Impressions = 4000

CTR = (200 ÷ 4000) × 100 = 5%

CALUCULATE YOUR CTR HERE:

CTR Calculator

Enter Clicks and Impressions to Calculate CTR

Your CTR:

0%

CTR Calculator (Click Rate Calculator)

Our CTR calculator instantly calculates your click through rate. Just enter:

  • Number of Clicks
  • Number of Impressions

And press Calculate.

This CTR calculator works for:

  • Website links
  • Google Ads
  • Facebook Ads
  • Instagram CTR
  • Email marketing
  • YouTube thumbnails

Why CTR Is Important?

  • Shows ad performance
  • Helps improve SEO rankings
  • Measures content effectiveness
  • Improves conversion optimization

A good CTR means people find your content relevant.

What Is a Good CTR?

It depends on platform:

  • Google Search Ads: 3% – 6%
  • Display Ads: 0.5% – 1%
  • Instagram CTR: 0.8% – 2%
  • Email CTR: 2% – 5%

Higher CTR is always better.

How to Calculate Click Rate Manually?

  1. Count total clicks
  2. Count total impressions
  3. Divide clicks by impressions
  4. Multiply by 100

That’s it.

The image displays the CTR formula: "CTR = (No of people who clicked the ad / No of people who saw the ad) × 100." Keywords "Clicks" and "Impressions" are highlighted in purple, with corresponding icons—a clicking hand and an eye. The tone is educational.

How to Improve CTR?

  • Write better headlines
  • Use power words
  • Add numbers in titles
  • Improve meta descriptions
  • Use clear CTA buttons
  • Add relevant images