Cost Per Click Calculator (CPC Calculator) is an online calculator that helps you calculate the cost per click of your advertising campaigns. CPC is widely used in Google Ads, Facebook Ads, and other PPC platforms.

People also search for cpc estimator, pay per click cost calculator, ppc estimator, and ppc budget calculator. All these calculators help advertisers understand their advertising costs.

Cost Per Click means the amount you pay when someone clicks on your ad.

CPC is also called:

• Click cost
• Pay per click cost
• Click calculator
• PPC cost

CPC = Total Ad Spend ÷ Total Clicks

This is the basic CPC formula in digital marketing.

Avg CPC = Total Cost ÷ Total Clicks

Average CPC indicates the average cost of a single click.

If:

Total Cost = $500
Total Clicks = 250

CPC = 500 ÷ 250 = $2 per click

Add total ad spend

Count total clicks

Divide cost by clicks

That’s it.

Google Ads follows the same formula:

Google Ads CPC = Cost ÷ Clicks

You can also use a Google Ads CPC Calculator to calculate CPC easily.

• Regulates advertising budget
• Evaluates ad performance
• Aids campaign comparison
• Optimizes ROI
• Lower CPC indicates better performance.

Industry-specific:

E-commerce: $0.50 – $2

Finance: $2 – $6

Real Estate: $1 – $4

SaaS: $1 – $5

Estimated Budget = Expected Clicks × CPC

This is a PPC budget estimator.

• Increase Quality Score
• Use targeted keywords
• Optimize ad copy
• Optimize landing page
• Use negative keywords

Enter:

Total Ad Spend

Total Clicks

And get CPC instantly!

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