WHAT IS SEO?
Search Engine Optimization is the process of optimizing a website or web content in order to make it appear more visible and ranked in the search engine results pages. The objective of SEO is to bring more organic, non-paid traffic by making the website more relevant, user-friendly, and technically optimized for search engines such as Google, Bing, and Yahoo.
TYPES OF SEO
On-page SEO is the process of optimization of individual web pages for better ranking on the SERPs and attracting organic traffic. The things that on-page SEO are concerned with include things that are on the webpage itself, such as the quality of content, keyword usage, and HTML tags, in terms of relevance and usability. By aligning page structure and content with algorithms used by search engines, on-page SEO improves visibility while providing a better experience for visitors. It involves optimizing the titles, meta descriptions, headers, images, readability, internal linking, and URL structures to make the page appealing to both users and search engines.
Off-page SEO are all those actions taken outside your website in order to increase authority and reputation in the SERP. Off-page optimization deals with building trust and credibility by acquiring high-quality backlinks, social media engagement, and getting mentions for a brand on the internet. By leveraging external sources that vouch for the value of your site, off-page SEO helps establish your site as a reliable and authoritative source in its niche, which will enhance visibility and attract more organic traffic.
Technical SEO means optimizing the website’s backend and infrastructure so that it can be accessed, crawled, and indexed by search engines. This improves the technical aspects of a site, including page speed, mobile responsiveness, secure connections, and proper use of structured data. Technical SEO ensures that a user experience is not affected by these factors and also enhances the search engine’s understanding of the site’s content, thus improving its visibility in search engine rankings.
ADDITIONAL TYPES OF SEO
LOCAL SEO
The practice of improving a website to make it more visible in local search results is known as local SEO.
E-COMMERCE SEO
E-commerce SEO involves optimizing an online store in such a way that makes it visible in search engines and increases organic traffic leading to sales.
MOBILE SEO
Mobile SEO is the optimization of a website to provide an excellent user experience on mobile devices and to be good.
ON-PAGE VS OFF-PAGE
ON-PAGE SEO
1. It is optimizing features within your own site.
2. The quality of the content, optimized by keywords.
3. Optimize the website to become search engine friendly with relevance, structure, and usability of website.
4. Optimize title, meta-description, header of HTML elements.
5. On-page focus on optimizing your website.
OFF-PAGE SEO
1: Off-site action, meaning the work is done away from a website to have authority and reputation.
2: Optimize the website to become search engine friendly through relevance, structure, and usability of the website.
3: Off-page SEO is very much dependent on the rest, just like every other website, social media, and outside recognition.
4: Establish credibility, trust, and authority that rank higher in the search engines.
5: Off-page focus on promoting your website.
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